The days between Christmas and New Years are the chillest of the year. You can have cake for breakfast, a nap at 11 am, and a beer shortly after. Coors Light wanted to make these days of limbo even more Chill. So we created a social campaign with oddly satisfying videos to help people stay in Chill mode.
We also created a social contest, in which people could submit their photos for a chance to win a very chill onesie. We displayed the winners in the chillest room imaginable.
art director: mona song